← SmokeDar

Press kit

Everything on one page, so you are not chasing anyone for facts on deadline.

One line

SmokeDar is a free smoke radar for the eight Midwest states and the West’s smoke hot spots that tells you whether wildfire smoke is over your head or in your lungs, two different days that look identical from your porch.

Boilerplate

Short (30 words)

SmokeDar is a free wildfire smoke and air quality radar covering eight Midwest states and the West's smoke hot spots. It shows whether smoke is overhead or at the surface, and what is burning upwind.

Long (90 words)

SmokeDar is a free, no-signup web app covering Minnesota, Wisconsin, Michigan, Iowa, Illinois, Indiana, Ohio and Missouri, plus New York City, Washington DC and Western smoke hot spots: Spokane, Boise, Bend and Sonoma County. It separates two things almost every other tool blurs together: smoke in the sky above you, measured as aerosol optical depth, and smoke in the air you are actually breathing, measured as PM2.5. It includes a plan-view radar, a five-day forecast that carries heat and smoke on the same row, and a live account of the fires burning upwind. Built and given away by Ryan Thompson, a designer and developer in Milwaukee.

The person

Ryan Thompson is a designer and developer in Milwaukee, Wisconsin. He is an Eagle Scout, a father of two, a youth baseball coach and a lifelong outdoorsman. He built SmokeDar alone, in the open, and gives it away. He takes on outside work: mentiongroup.com/labs.

Story angles

Orange sky, clean air?

Why an orange sky and dangerous air are not the same thing, and why most apps cannot tell you which one you have.

Heat plus smoke

The five-day forecast puts the high temperature and the worst AQI on one row. The dangerous day is the one that is both. Most mainstream forecasts don’t show them together.

Canada's fire season, from a Milwaukee porch

The smoke over the Great Lakes mostly starts hundreds of miles north. SmokeDar shows the perimeters, the acreage and the wind that connects them to you.

One person, no venture money

A free public-health tool built by a marketing agency owner in his spare time, on public data, given away.

Fast facts

WhatDetail
CoverageMinnesota, Wisconsin, Michigan, Iowa, Illinois, Indiana, Ohio, Missouri, plus New York City, Washington DC, Spokane, Boise, Bend, Santa Rosa and Calaveras County, California
PriceFree. No signup, no ads, no data sold, no account of any kind.
ResolutionA fixed 616-point grid over the region, roughly 77 by 54 km, refreshed hourly
ForecastFive days, with the day's high, the conditions and the worst AQI on one row
The distinctionAerosol optical depth (smoke aloft) shown separately from PM2.5 and US AQI (smoke at the surface)
Artwork41 skylines drawn by hand from real building heights, including all eight state capitols; 25 sit inside the coverage area and are collectible
AccessibilityDesigned and tested toward WCAG 2.1 AA, with a user-controlled accommodations panel
Built byRyan Thompson, a designer and developer in Milwaukee. Free, funded by donations.

Where the data comes from

All public, all free tiers, no paid or private feeds. AirNow requires a free API key, held server-side and never exposed to the browser; nothing else needs one. Anyone can request the same key and check the numbers.

What SmokeDar does not claim

Please carry this line into the piece. SmokeDar is not a health barometer and not a medical device. It indicates general risk and is intended for general information and outdoor planning. Anyone with a real concern should consult a doctor or their local health department, and AirNow is the EPA's official source of record for US air quality.

The rest of the honest part:

Assets

Contact

Ryan Thompson, creator of SmokeDar, designer and developer
[email protected]
Milwaukee, Wisconsin · mentiongroup.com/labs

Happy to talk on the record, on deadline, or on background. I can also pull the numbers for your specific city or date if that helps the piece.